EMI or Hevi-Shot is the most dishonest ammo manufacturer I have ever seen or heard of.
Not to long ago I was watching a goose hunting show on TV when a EMI commercial came up. During this commercial they talked about how Hevi-Shot was heavier than lead and how it out performs lead shot, they went on and on about how great Hevi-Shot is.
But during this commercial they kept showing boxes of Hevi-X shells. They never mentioned that Hevi-Shot ammo comes in boxes of ten shells and costs about $4.50 per shell. They kept showing the boxes of Hevi-X that come in boxes of 25 shells and they sell for about $1.30 per shell.
Hevi-X shot is not as dense or heavy as lead. So while they were showing boxes of Hevi-X ammo they were talking about the performance of the original Hevi-Shot. So they are trying to trick you into buying the cheaper and not nearly as good Hevi-X ammo by getting you to think it was the good Hevi-Shot.
There is also some commercials for the EMI Hevi-X loads on the goose hunting shows and they say Hevi-X will change the industry and it is just plain nasty and they have never seen anything like it. So EMI or Hevi-Shot is saying that the Hevi-X loads that are not as dense as lead and cost 66% less than Hevi-Shot loads do, but they are really nasty and they have never seen anything like it! LOL
They make it sound like being just plain nasty and never seen anything like it, was a compliment.
EMI did the same thing with Hevi-Metal ammo. They claimed it was Hevi-Shot duplexed with steel shot. But there never was Hevi-Shot put into the Hevi-Metal ammo it was Hevi-Metal shot duplexed with steel shot. With Hevi-Metal loads if you buy #3 shot, it is the steel shot that is #3 shot. The Hevi-Metal shot is quite a bit smaller in size so unless you take the shells apart to see what size it is you don't know what you are shooting.
The new Hevi-Steel loads are just plain steel shot. EMI quit making the Hevi-Steel loads many years ago that were denser than steel shot. Hevi-Steel was closer to being about as dense as Bismuth shot.
Why did they use the same name on just plain steel shot when they started making steel shot loads? There is nothing Hevi about the steel shot in the new Hevi-Steel loads.
